The movie opens with a guy getting out of the trunk of a car to explain to both the "audience" gathered in the desert to watch a "film," and also to us (straight into the camera) that things in movies happen for "no reason," and this is an homage to "no reason." Yes, yes ... this is about as "Meta" as a movie can get.
We watch as a tire emerges from a dump, and learns to kill just by thought. As the tire proceeds on its adventures, we occasionally look in on the "audience," who offer commentary on the "film." Although the "audience's" role in the "film" becomes more and more tangled.
Deliberately weird and absurd, it remained cohesive and intriguing enough to retain my interest.